> The Right Market Sectors

Providing specialist experienced marketing, branding and public relations services for Engineering, Technologies, Solar Energy, Renewable Energy, Healthcare, Medical, Pharmaceutical and Automotive companies.

ENGINEERING MARKET SECTOR EXPERIENCE

TECHNOLOGY MARKET SECTOR EXPERIENCE

ACCOUNT MANAGER EXPERIENCE AT LONDON AND MIDLANDS b2b MARKETING AND PR AGENCIES ~ INDUSTRY EXPERIENCE AS PUBLICITY AND PR MANAGER AT GEC AND SIGMA CHEMIE ~ MARKETING AND PR CONSULTANT WORKING WITH OVER 150 B2B COMPANIES OVER 25 YEARS

Throughout my career I have successfully worked with over 150 UK and international engineering and technology companies operating in just about every industrial sector.

These market sectors include electrical and mechanical engineering, civil engineering, biomechanics, software engineering, marine and offshore, oil and gas, mining, variable speed drives and inverters, IT/computers, rail, transport, access systems, AC/DC control systems, aviation and aerospace, standby generators, utilities, renewable energy, scientific, medical, and many other market sectors.

I can honestly say there is no marketing, sales, or PR activity I have not been involved in and not been successful in achieving – often exceeding – the client’s key objectives.

Clients often say ‘it is refreshing speaking to someone who understands our business and speaks our language’. Having an in-depth understanding of your business, products, services, market sectors, target audiences, brand and marketing communication, objectives and brief also means there is no learning curve delay – ready to hit-the-ground-running for you.

Engineering and Technology Client Portfolio -

GEC Standard Control Products;  GEC Mining;  GEC Computers;  GEC Inverters;  GEC Marine & Offshore;  GEC Industrial Controls;  GEC Measurements;  GEC Large Machines;   GEC Small Machines;  GEC Express Lifts;  GPT Telecoms;  Wasterec;  MDJ Light;  British Rail Engineering (BREL);   Skega UK;  Mosdorfer CCL Systems (Austria);  Ozalid Group;  GECOS Aviation;   Plessey;  RAX Storage Systems;  Climachill;  CHA Software;   Pressac;  Scicon Software;  ICS-Triplex Group plc;  Ritec International;  Siemens;  Linak UK;  Sure GB (SureStop);  Sealed Air International;  GP-Elliott;  Partech;  Transmitton (SCADA);  RHP Bearings;  East Midland Electricity Board (EMEB);  Bulte UK;  Norbar Torque Measurement;  Modular Concepts;  Lloyds Energy;  Mila Hardware & Machinery (Denmark);   Mawdsleys Group;  SM-G Construction; EIS-Axon; Freesource Energy; UHV Design;  Transformers & Rectifiers;  Hanover Passenger Displays,  Logical Transport;  Montal Technologies;  Vacon Drives UK;  Vaasa Control Oy (Finland);  Allied Insulators;  Hubbell Power Systems Europe (USA);  Davanter Software;  Ladbrook Tools;   Sussex Blast Cleaning;   Sussex Cast Iron Radiators;  Amplicon:  Gunnebo Entrance Control Systems;  4Front Penagen (Computer); 4Front Technologies;  4Front CVSi;   Micro Nav;  Schorch Elektrische Machinen;  Advanced Manufacturing Intelligence (AMI)

PHARMACEUTICAL, HEALTHCARE & MEDICAL MARKET SECTOR EXPERIENCE ~

The challenge in the healthcare, medical and pharmaceutical market sectors, is devising creative and cost effective marketing communications, PR strategies, copywriting and graphic design solutions that are a precisely aimed to reach, connect, engage and influence diverse target audiences.

Strategies and ideas aimed at medical staff, specialists and consultants – press and media editors – business to business to company professionals – specifiers and technicians – to consumer target audiences of different demographic and ethnic profiles.

Covering a wide and very competitive commercial, business-2-business – or/and consumer/ domestic target audiences and sectors – never before has a fully integrated marketing communications (marcoms) strategy been so key to success and realising the key objectives.

For maximum cost efficiency, I first consider a PR-led, combined offline and online marcoms strategy. This approach provides clients with maximum effect at minimum cost = max ROI for my client. This approach of course largely depends on some key criteria according to the particular company, market sector (etc), and some market research is a pre-requisite.

I have won pitches over other agencies and consultants by properly pre-planning and researching before acting on the brief. With this approach I have learned facts the client was not aware of, and these facts can often change the nature and direction of the brief and key objectives. In an ever changing world, it is not enough to ‘think’ you know the answers.

In such competitive market sectors and trading conditions, ‘creativity’ and a ‘creative strategic approach’ is also a key ingredient for deriving successful cost effective solutions and providing clients with a competitive edge over their rivals.

I have experience with all these target audiences working with the National Health Service and area health departments, government Home Office and the Central Office of Information (COI), as well as NHS health promotion departments, specialist medical consultants, medical clinics and hospitals, pharmaceutical companies, contract manufacturing and packaging companies, and also with leading healthcare manufacturing companies.

For example – Working with the Northampton Area Health Authority social services department, I devised the ‘InfoTag’ graphic information system for very effectively conveying essential health and safety information to travellers and gypsies. A system providing far more benefits and cost savings than printed leaflets for the NHS. The InfoTag project was won in a creative pitch against all the leading Northamptonshire design agencies and won much acclaim including the 3M award for design innovation.

> Click here for the InfoTag case study

TECHNOLOGY MARKETING : INTEGRATED MARKETING : INTERNET MARKETING : SOCIAL MEDIA MARKETING : PUBLIC RELATIONS : DESIGN & PRINT SERVICES : B2B EXHIBITIONS WEBSITE DESIGN AND DEVELOPMENT : CLAIM YOUR FREE MARCOMS REPORT

Healthcare, Medical & Pharmaceutical Client Portfolio -

Northampton Area Health Authority; Northampton Health Promotion; Crookes Healthcare;  Surgicraft;  Fisons Healthcare; 3M Healthcare (Tegaderm launch); Boots Healthcare; Boots Contract Packaging; Boots Export; Sussex Nuffield Hospital; Hove Nuffield Hospital;  Sussex HealthGuard;  BMI Goring Hall Hospital;  Marc Lamah, Medical Consultant;  Mokthar Uheba, Medical Consultant;  Custom Pharmaceutical;  Custom Healthcare Group;  Nutra Ingredients;  Colorcon Pharmaceutical;  TOG Orthotics & Biomechanics (Europe)

RENEWABLE ENERGY, ENVIRONMENTAL, RECYCLING & UTILITIES MARKET SECTOR EXPERIENCE ~

Renewable energies, environmental, recycling, waste management and utilities market sector experience including ~

• Freesource Energy – PR consulting, copywriting, website development and new business development for a leading UK installer of solar energy and heating, wind power, heat pumps, as well as campaigns for RHI, CERT, HEEP, etc.
• East Midlands Electricity Board (EMEB) – B2C marketing support with direct mail campaigns, in-store promotions, advertising
• Hubble Power Systems Europe – Pan-European marketing, PR and exhibitions support for UK headquarters of a major US electrical distribution maintenance, repair and servicing company.
• Transformers & Rectifiers – Design projects and website development for UK’s leading electrical engineering company.
• Brush Transformers – Marketing, advertising and design projects
• Allied Insulators – Marketing. exhibitions, design and PR support.
• Mawdsleys Group – Marketing and PR support for a leading manufacturer of industrial standby generator sets.
• Wasterec and MDJ Light Brothers – Website development and design projects for leading recycling and waste management group.

AUTOMOTIVE, AUTOPARTS, AUTOSPORTS & TRUCK MARKET SECTOR EXPERIENCE ~

• Experience working with major brands such as Vauxhall, Ford, Seat, Toyota, Lucas, Man, Steyr, Scania, GKN, Bosch and many others.

• Founder Chairman of the Lotus Drivers Club (5yrs).

• Editor and founder of Slipstream Magazine (5yrs).
  

• Award winning brochure design for Pressac Ltd.

• Award winning branding and packaging design for GKN Masterfinish range.

• Launch marketing and PR campaign for Vauxhall ‘Club Team Vectra’ and club management of the ‘Vauxhall Performance Owners Club (VPCC)’ owners club.

• Successful design, engineering and launch of world’s first car transporter advertising media system. (See below)
  

• Extensive experience of membership, club and customer loyalty marketing programmes.

Every aspect of the fast paced, highly charged and competitive automotive, truck and motorcycle market sector demands quick thinking, clever tactics, bright ideas and rapid action to stay one step ahead of the competition. Whether marketing, PR, exhibitions, design, advertising, retail or B2B, I must have ‘Duckhams’ in my veins and hand-on-heart, a fully paid up member of the ‘petrol-head’ elite, because I seem to have a natural flair for whatever challenge clients throw at me.

Automotive, Autoparts, Autosports & Truck Clients -

First Line Autoparts; Finelist Group; Partco Autoparts; Equip Auto UK; Valeo Distribution; Veng Group; Futrol Oils; Robert Bosch; VL.Churchill; Halfords; Hella UK; GKN Autoparts (MasterParts, MasterFinish); Pressac; Mobil (Lubricants); Seat Cars (Showroom/Retail);   Lotus Cars; Subaru UK; Toyota Cars; Steyr Trucks; City Truck Group; Scania UK;  Scooby Clinic; Slipstream Magazine (Founder/Editor);  Lucas Aftermarket Operations; MAN Trucks GB; General Engine Management Services (GEMS); Highroad Advertising Transporter Media System; Richard Lawson Group; MG Cars; Axial/Tibbett & Britton;   Spyder Engineering;   QEP (CatCams, KMS); Peugeot (Dealer support); Lotus Drivers Club (Founder/Chairman); Mercedes-Ilmor; Cosworth Engineering; Ricardo Engineering plc; Vauxhall (Dealer support, PR; Vauxhall Performance Car Club (VPCC); Vauxhall Touring Cars; Vauxhall Performance Car Club (VPCC); Vauxhall Masterfit; Concept International Group (Magia Sports Coupe); Kenny Roberts 500cc F1 Team; PJ1 250cc F1 Team

Case Study  > Click here for the ‘HighRoad Advertising’ car transporter media system case study