An effective Digital Marketing Strategy is now unarguably an essential component of the overall marketing strategy for all businesses…
Working with my clients as a Digital Marketing Consultancy, I see that many smaller companies have yet to fully understand and exploit the potential of internet and online marketing as a sales channel and as a business development tool, particularly in business-to-business markets. The customers of most businesses are increasingly using the Internet as their primary source of research.
I an my various associates have extensive experience and specialist skills allowing me to act as your online, digital marketing consultancy – working with small and medium sized companies, helping them grow their business through successful online marketing activity.
Over the years I have helped clients develop and implement their internet marketing strategy, from helping clients ‘go online’ with their first website, through to managing the relaunch of large scale e-commerce websites.
As with all marketing activities, I believe that your online and digital marketing must start with strategy. What is the purpose of your website? Is it simply a “brochure site” to support offline marketing or is a sales channel in its own right? Is it a resource for existing customers or a recruitment channel for new clients? Does your finance department regard it as a cost or as an investment?
Getting your online and digital marketing strategy right is the first step in deciding how to market your business online.
I can help you to decide how to allocate resources for your company, including Search Engine Optimisation, Pay per Click marketing, Affiliate Marketing, Email Marketing and offline marketing activity to support your online strategy. A well constructed online marketing strategy will contain all of these channels.
I can also help you get started with Search Engine Optimisation techniques, Email Marketing and Pay Per Click advertising, as well as Social Media Marketing*.
Link Building & Back-Linking Facts
It is now an open secret that the ranking of a website, especially in Google, relies heavily on the link profile of the website. But does this mean that a website can climb to the top just by amassing any kind of links? …Definitely not.
The effectiveness of links in propelling search engine rankings of a website depends on some key parameters like:
# Thematic relevance of links pointing to the website
# Link Diversity – a healthy assortment of pure one way links and “web 2.0” links
# Link growth at a sustained pace – too many links too fast is a strict “No”
In short, the back link profile of a website and its growth should be such that it appears natural. The moment it starts appearing manipulative, search engines would start ignoring them.
My link building package is thoughtfully bespoke designed to your needs to give your website the much needed dose of nourishment; a package that stands true to thematic relevance, link diversity, and link growth.
The Internet allows businesses of any size to reach a huge audience of potential customers in an incredibly cost-effective way. Small businesses can look just as capable and professional on the Internet as major multi-nationals.
As your Digital Marketing Consultant, I and my team can help your organisation get your Internet marketing strategy and investment right and this can be instrumental in driving your business success.
Website Truths
It’s a fact most website design agencies and website developers have no marketing qualification, skill and do not understand marketing, sales, your business, your market sectors, target audiences, your customers and your business objectives.
At the end of the day, your website is an important key component of your business, sales and marketing – it has cost you a lot of time and investment – it is therefore crucial for you to work with a marketing professional who REALLY understand your business, internet marketing and website development needs.
For more about Online Marketing and Social Media Marketing and why your business needs it, see the diagram below showing the many different areas and also visit my information library – click here
