Public Relations

Business-2-Business (B2B) PR

From a business and marketing background, I fully understand the complexities of the business-to-business marketplace. I understand your business, products, market sector(s), target audience(s), objectives and brief. I have sat on your side of the desk as a client employed as a senior publicity and PR manager within major UK corporations ~ as well as Account Manager with leading PR agencies. If anyone can deliver the PR you need for your business ~ I can.

Full Service Support

  • Full service offline and online public relations
  • Full service PR consultancy support
  • Copywriting for any application; translation
  • Press releases; articles; case studies
  • Exhibition press lounge support
  • Events support – conferences, seminars, workshops, fund raising
  • Webinars – online broadcasting of events
  • Social media PR; blogs; podcasts
  • Newsletter management – editing, design, content, circulation
  • Editors tour management
  • Sponsorship; hospitality

Through a proactive, creative, and strategic marketing-led PR approach, I can help you build your brand, generate sales opportunities and win business.

I describe my PR as ‘Marketing-led PR’ because my goal is always ultimately to positively impact your bottom line and ROI – not just to gain column inches in the press.

I have been a specialist in B2B PR and marketing communications for over 25 years, representing global companies such as GEC, Sigma Chemie PLC, ICS-Triplex Group and technology leaders such as Vaasa Control Group and Vacon UK.

The majority of my clients, however, are much smaller. They are exciting businesses thrusting forward in their own niche sectors.

Working as your PR agency or PR Consultancy, I communicate your effectively and efficiently so you stand apart from your rivals in your market sector(s), heightening your corporate profile, reaching target customers, and focusing on your brand values with creative strategic PR strategies.

This can be achieved by generating extensive coverage in trade magazines and websites, as well as the national and regional business press. A fully integrated PR offline and online approach is implemented for maximum effect and results.

As we progress into your campaign, I continue to offer strategic advice, creative copywriting, proactive approach, and the benefit of my media contacts.

My specialist B2B PR market sectors include -

  • Engineering – Electrical and Mechanical
  • Automotive, Autoparts – Motorsport – Truck
  • Energy – Renewable Energies – Recycling – Environment
  • Marine – Offshore – Oil & Gas
  • Healthcare – Pharmaceuticals
  • Professional Services
  • Control & Safety Systems
  • Transport – Logistics
  • Technology – Communications