Public Relations

January 14th, 2011Market Sectors0 comments

Proactive PR Support ~ Creative Strategic PR ~ PR That Delivers

In a rapidly changing communications world, public relations is today more integral to business success than ever before. I am dedicated to giving clients that extra edge and creativity – making a positive difference to their business.

I have public relations consultancy experience spanning over 25 years – including clientside senior management roles and industry experience as publicity & PR manager with two major UK corporations – and account manager/director with leading London and Midlands marketing and PR agencies specialising and working with clients in:

• Business Services
• Manufacturing, Contract Packaging
  
• Mechanical Engineering, Electrical Engineering, Civil Engineering
  
• Technologies, IT, Software Engineering
  
• Energy, Renewable Energy
  
• Environmental, Recycling, Waste Management
  
• Pharmaceutical, Healthcare, NHS
  
• Automotive, Autoparts, Autosports, Truck
• Home Office, Central Office of Information (COI)
  
• Professional services

I provide a 360 degree, fully integrated marketing-led PR service, based on raising your brand profile to your key target audiences in your market sectors – managing your reputation and image – but also focused on generating sales and new customers. I believe in this way I can deliver more support and PR value to my clients.

Analyst Relations – Establishing and maintaining positive relationships with industry analysts

Awards Campaigns – Entering telecoms, technology and business awards for clients

Case Studies – Writing case studies for placement in media and for use as sales collateral

Crisis Communications - Helping clients through crises with consultancy and implementation

Event Support – Maximising profile at industry events, creating stories and generating media interviews

Features and Editorial – Tracking and placing clients in feature articles, pro-active generation of media opportunities

Media Events – Creation of media-specific events such as roundtables, media tours and press conferences

Opinion Articles - ‘Ghostwriting’ opinion articles and placing them in key media

Press Office - Management of in-bound requests, management and evaluation of media coverage

Press Releases – Creation, distribution and pitching press releases

Reviews Campaigns – Campaigns of reviews of clients’ software or hardware in key media

Social Media – Creation of campaigns to engage and interact with your audiences through social media channels like facebook & twitter

Speaker Bureau – Placing executives as speakers at industry events

Strategic Planning – Establishing the right audiences to influence and the best channels to reach them; creation of corporate messaging

Strategic Creative Copywriting - Writing in any style for any PR application

‘Marketing-led’ means understanding your business, your market sector(s) key target audience(s), your products and services, how each of your marketing activities work, your business objectives, and your brief.

I am a PR consultant who has also worked at the ‘sharp end’ of marketing, sales and business development. At the end of the day, PR has to represent a cost effective asset and contribution to your business.

I also go the extra mile in ensuring my PR support for clients is fully accountable and measurable. This can be achieved in various ways which I help clients to implement. In confirming my accountability and value to your business, so I can develop long term working client relationships – a win-win for both parties.

Creative copywriting is key to success. I can see a story from the editor’s perspective making it more likely to be published. I can write your articles, press bulletins and case studies in a different styles to suit the target audience and readership.

My proactive PR attitude is also key to your success. I work in a very structured way to achieving PR success for you including chasing media and editors in key press, radio, online or TV to ensure we get your PR publicised when and where you need this. There are various ways I achieve this – and I do achieve it.

Client Reference…

“Gary has been assisting us over the past 12 months with marketing support whilst embarking on launching our new business…

“We have found Gary to be very honest with his delivery of ideas and strategy, whilst also innovative and practical. He is completely reliable and always provides the solution to our briefing with accuracy and speed”…

“We have found Gary very professional when dealing with myself, management, potential business clients and our business partners” …

“Gary has given me a great deal of sturdy business advice and managed our projects very effectively”

… M. Lloyd, DEA, Director, LLoyds Energy